Trends Shaping Social Media Marketing In 2024. Today, 80% of marketers recognize its crucial role in. In the past decade, social media has evolved from primarily boosting brand awareness to focusing on improving the customer journey.

We’ve compiled the predictions of a band of experts in the social and influencer industry, with 14 in total, across social commerce, generative ai, creators and platforms. To help you gather better content marketing ideas, this article explores the most innovative content trends currently shaping social media marketing and provides insights into.